NYSportsJournalism.com + Topic Of Requested Search Personal Business Investment VeChain and UFC will also collaborate on content featuring UFC athletes that will be distributed across UFC’s social media channels. The partnership includes an annual Brand Ambassador fund to provide UFC athletes with paid marketing opportunities. The new bonus is part of a 10-year, $175 million sponsorship deal between the MMA company and Crypto.com, which is the largest in UFC history. Fans will vote on the most deserved competitors for each PPV event. The cryptobase winner of the most votes will get $30,000 in bitcoin, with $20,000 going to second place and $10,000 going to third. The CEO of Crypto.com, Kris Marszalek, says the deal with UFC is a historic moment, and it would help the sport accelerate the world’s transition to cryptocurrency.